Q3: Decrease the the amount of taps to unlock an asset.

The problem

In the US, 60% to 85% of construction projects face delays, often due to supply chain issues. To address this, we focused on helping contractors quickly locate and operate their assets.

How we won

Through user research and the overview from the service blueprint we focused on three areas.

1. Optimizing the map experience
2. Improving the onboarding flow
3. Navbar

Keeping in mind that currently there are 100 unique active users, but with our partnership with IPAF, we need to optimize and scale for 90,000 monthly users. As IPAF integrates machine operators into the mobile EPAL X Trackunit ON app, it’s crucial that users can quickly and intuitively access their assigned assets.

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Optimize map experience

• Why: Shorten the time it takes from searching for an asset to unlock the machine
• What: Users are unable to easily identify machines  they can operate
• How
  • Display utilization colors: indicate whether an asset is used, parked, or idled is essential for clarity and easy operation.
  • Remove irrelevant clutter: restaurants helps identify assets more quickly.
  • Update zooming experience: the current auto-zoom feature when tapping on new assets was seen as disruptive, forcing users to constantly adjust the view.
  • Optimize map experience: Offer a full-screen map with options for a half-view to display assets, as well as a separate full-screen list view, would further improve usability.

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Unblocking User Sign - In

• Why: Identify and reduce drop-off rates by 20% or more at key steps
• What: Users are getting blocked from logging in. 2/5 participants + 12% users failed to login trackunit manager. With the little users we have on the app we have been unable to validate how big of an issue this really is.
• How
  • Improve communication: guiding ****user to take action in the error message.
  • Update flow: Move phone number to the beginning of the flow for early verification
  • Rethink password reset: Instead of a 15 day lock change it to 10 - 30 minutes.

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Improving navigation

• Why: Reduce time to accept an organization invite by 25%
• What: Average time it takes for users to locate and access key features via the navigation bar.
• How
• Split into 2 iterationA. Now:
• • Prioritize content and navigation based on the tasks people are most likely to need.
  • Add a notification identifier to grab the users attention that an action needs to be taken.
• B: Later:
• • Add value by creating a notification center
  • Implement in app push notification

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Supporting our focus areas

Through my interviews with 16 participants: 8 participants, 2 UK site managers, 4 UK contractors, 1 US contractor and 1 AUS contractor, we validated our assumption in the need to optimize the map experience. In addition, we discovered other high risk pain points that guided us to plan the next focus areas in the next quarter.

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Service blueprint

Using the service blueprint it best provided a detailed visual representation of the service process, highlighting customer interactions and internal activities. This helps organizations identify pain points, improve efficiency, and ensure a consistent and high-quality customer experience.

Last points

My last day at Trackunit was the beginning of Q3, which allowed me to collaborate with the tech team lead of Trackunit On and another closely involved product owner to plan the Q3 roadmap. It was imperative that we focused on minor map improvements and updating the onboarding flow, while pausing work on the navigation bar until Q4.

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